O2 unveils new virtual reality experiences

O2 is set to launch three new VR experiences across 90 of it’s stores nationwide, as well as at Twickenham on matchdays and at The O2 later this year. The first VR experience will mark the first time O2 Academy venue’s have given 360 degree ‘behind the scenes’ access. You’ll be able to virtually transport yourself to an O2 Academy venue and experience a pre-performance, as either a fan or member of the band. Can’t decide? Throughout the experience, you’ll be able to swap between the perspectives of the band members on stage or as a member of the audience.

“Through a combination of world first CGI characters and unique interactive gameplay, each experience has been designed to give the user unprecedented access to O2 Academy venues, The O2 and our relationship with the England Rugby team.” – Gareth Griffiths, O2 Head of sponsorship.

The second VR experience will allow you to immerse yourself in the world of England Rugby and compete against CGI characters. The interactive experience uses Xsense motion capture to provide in-game player movement, taking cues from England Rugby players’ weight, mass and average speeds to ensure their character’s movements are as realistic as possible.

Finally, the third experience will allow you to experience some of the biggest moments at the London O2 arena. The experiences will be available for download later this year on compatible VR headsets including the HTC Vive, Oculus Rift and Samsung Gear VR.