Why keeping up to date with technology is absolutely vital for your businesse’s success

By Michaela MadgwickTelecommunications strategy

Why keeping up to date with technology is essential for your business’s success

Virtual communication has become the norm and is rapidly growing

According to the Radicati Group, a technology market research firm, the total number of worldwide email accounts is expected to increase from nearly 3.9 billion accounts in 2013 to over 4.9 billion accounts by the end of 2017. In fact over 100 billion emails sent and received per day in 2013 were business emails and this trend is expected to continue with business emails predicted to account for over 132 billion emails sent and received per day by the end of 2017. Furthermore,

“91% of people sleep within arms reach of their mobile device”

The continual growth in popularity of virtual communication highlights just how essential keeping up with the latest tech is for your business. Customers, prospects, employees, suppliers and all other stakeholders expect communication lines that are fully up to date and accessible. Your email, phone systems, video usage and methods of delivering written content need to be up to scratch to satisfy the modern user. Or else you risk your business drifting towards the competition that have stayed relevant and implemented an effective communication strategy.

Technology holds the key to your business’s productivity

More so, technology has provided business’s with new ways to stay more productive than ever. ‘Cloud computing’ for example allows you to work from anywhere – access your emails, docs, calendars, files, on any device (even other people’s), anywhere there’s an internet connection – all you need is a web browser. You can keep your business functioning with complete flexibility – whether that’s from home, the office, your holiday or during the commute. Staying connected is now easier than ever. Ensure you get back to that important prospect on time, never miss a call from your supplier or fail to open that email from your employee.

Cut your fixed costs, increase your profitability

Cloud computing also offers the opportunity to cut expenses such as travel costs and conference billings, thanks to the revelations of instant messaging, audio and video calls, and document sharing all from your desktop. While the internet has opened up the opportunity to access global markets and low-cost ways of professionalising image, boosting efficiency and serving customers more easily.

Not taking advantage of modern technology may just be the new definition of insanity as it has become vital for communication, productivity, flexibility, profitability, competitive relevance and thus your business’s success. We now support over 500 business customers with their mobile telecommunications and unified communication solutions, get in touch today or find out more about our mobile communications and office communications.

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